You’re small, you’re scrappy, your service is top notch and you’re better than the competition. Fantastic! Let’s make sure people know it.
How do we do it?
Well, there are various levers to pull and buttons to push behind the magic curtain, but in the simplest possible terms, we make you a reliable and relevant source of information about whatever it is you do. This is called “social currency,” and when yours is high, you’ll find your reviews plentiful and positive, blog shares abundant and email open rates skyrocketing beyond your wildest expectations.
Where do I start?
We’ll do a thorough audit of your current marketing and social outreach and discuss what’s working for you and what’s not. The foundation is a relentless curiosity about and devotion to your customers: Who are they? What kind of mobile device do they use? What sources do they turn to before making decisions? What did they eat for breakfast?
With their needs and interests as the foundation of everything we do, we’ll map out an editorial calendar that will transform your social media, email blasts, web copy and other communications from haphazard to scheduled, strategic and measurable.
Content Strategy
The Wordshop can design a content marketing strategy for your business to help plan and synchronize work across all your channels.
Content Creation
The Wordshop will create sparkling written content that provides value to your customers and brings them back for more.
Keyword Research
Understanding the keywords your customers use is critical to being seen online. We can study your current position and recommend improvements.