Let’s take the stress out of figuring out what to post every day.
When you invest in creating more in-depth content assets, you’re simultaneously developing content to feed your blog, your social media channels, your newsletters, press kits, web copy, standalone infographics, and a lot more.
We’ll design an editorial calendar to map out content annually, quarterly, monthly, weekly and even daily, so you know exactly what to publish, where and when.
We strongly believe it’s better to do a few things really well than to do lots of things passably. We’ll help you identify your most relevant channels and tactics and focus on top-notch results where it really counts.
Website Copy & Blogs
If you’re like a lot of small businesses, local search is everything. Your website content must be RELEVANT, USEFUL and CREDIBLE in order to be ranked high in organic search results. Keyword analysis provides a roadmap to improving your site content and boosting your organic search results.
Your blog (you have one, right?) is an easy way to continually add relevant, useful and credible content to your website. It’s also a great way to generate another source of search-engine currency: referrals from other sites. The more your blog posts are linked and shared from other sites, the better you look to search engines.
EBooks & Whitepapers
Establish your authority on subjects relevant to your business while providing incredibly useful resources to your customers. Share freely or place them behind a contact form to generate leads. Nothing builds customer relationships like sharing your expertise.
EMail & Newsletters
Is there a higher form of praise than someone choosing to subscribe to your email marketing campaign? Your customers are receiving marketing messages all day long, on their phones, tablets, desktop computers, on TV and streaming services – to say nothing of old-school billboards and bus wraps. Email is an intimate communication, and getting someone’s attention is a privilege. Let’s make it worth their while by sending really great emails packed with interesting, useful information and see what happens.
These handy explainers are oh-so-shareable and provide a visually interesting way to reach the notoriously short attention spans of digital consumers.
Feature Writing, News Writing & Media Materials
Need a press kit, news releases, fact sheets, executive bios or to develop your company’s boilerplate? We do that. Let’s get you ready for that headline.
Social Media Content
All of the above material can be converted into social media posts and graphics. Do the work to build the foundation and all your daily content needs will become so much easier to meet.