This may come as a surprise, but you can’t just throw together a keyword salad and expect to generate useful leads.
The foundation of content strategy is research. We start by developing a clear picture of your customers – who are they, where do they get their information, how do they want to be contacted, and how often?
We’re also going to talk about you. What’s the tone you want to strike? Whatever communications tools we develop, they must feel authentic to you and your business.
For some, that will be chatty and light. For others, it will be authoritative and research based. From there, we’ll identify the right channels, keywords and messages to help you build trust and truly connect with existing customers and new prospects.
Thoughtfully planning your content across the year, quarter or other time period relevant to your business will take a lot of the stress out of daily communication tasks, provide a blueprint against which we can measure what’s getting done and make your messaging so much more strategic. We’ll identify your key messages and points of differentiation so you don’t miss an opportunity to connect with existing and potential customers.
Monitoring and tracking keyword performance, email open rates, blog shares and other tangibles will help document your performance over time and provide insight that can inform future work. We are dedicated to metrics and enthusiastic about analysis. We won’t ever try to hide lackluster performance behind nebulous, indefinable terminology.